One of the earliest adopters of Prosocial, at the inception of its development, was Dr. Jim Lemon, a clinical psychologist with the National Health Service in the UK.

Jim was already using ACT with his patients. When he heard about Prosocial, he suspected its unique combination of ACT with the Core Design Principles might help to improve the effectiveness of the many teams that he belonged to within the NHS.

Jim implemented Prosocial on his own with outstanding results that are captured in this video case report, which includes two of his colleagues; pediatrician Dr. Andrew Eccleston, and physiotherapist Lisa Muirhead.

At the beginning of the video, Jim explains some of the issues they were dealing with—areas that he thought Prosocial could help.

“Collaboration and teamwork, they were certainly areas that we could improve on. So an example might be that in a team setting, there were some jobs which are clearly done by a particular professional…Medication would clearly be a job for the pediatrician. Dietary information advice might clearly for the dietician, and so on. But there’s lot of other jobs where it’s not clear who should be doing it…sometimes these jobs were disproportionately done by one member of the team. So that was one of the issues that we came up with a few times.
“There’s also a lot of external pressures. You know we have increasing pressures and demand right across public healthcare. Less resources and more demands on people. So that kind of broader context was showing up within teams.
“Time is another pressure. We’ve become very good at being efficient with our time and getting the job done, and that’s been certainly an aim for quite a few years. But that has sometimes led to the loss of just interacting as human beings. You know building those friendships and relationships is really important.
“So we had a number of those, and broadly speaking, those were communication problems, which were impacting on the services and the service users. It was frustrating because in themselves these weren’t huge problems. But they were enough to have big consequences. And I think people were also frustrated because it felt like there should be a simple solution for them.”

Jim and his colleagues have developed Prosocial into an effective solution to address all of these challenges, and more. In the video, Jim, Andrew, and Lisa discuss how it works, and why it’s beginning to spread throughout the NHS.

Similar problems are undoubtedly common to healthcare providers worldwide. Given the success of Prosocial with the NHS as an example, we hope this is the beginning of Prosocial’s spread throughout the healthcare industry at large. As you’ll see in the video, it has the potential to provide multiple benefits to both healthcare providers and their clients—in other words, all of us.

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